|Promotional poster featuring Hulk Hogan and André the Giant|
|Tagline||Bigger! Better! Badder!|
|Theme(s)||"Who's Zoomin' Who?" by Aretha Franklin|
|Promotion||World Wrestling Federation|
|Date||March 29, 1987|
|WrestleMania 2||WrestleMania III||Survivor Series (1987)|
|WrestleMania 2||WrestleMania III||WrestleMania IV|
WrestleMania III was the third annual WrestleMania professional wrestling pay-per-view event produced by the World Wrestling Federation (WWF). The event was held on March 29, 1987 at the Pontiac Silverdome in Pontiac, Michigan.
The event is particularly notable for the record attendance of 93,173, the largest recorded attendance for a live indoor sporting event in North America. Though differing numbers have been argued, the event is considered to be the pinnacle of the 1980s wrestling boom. The record itself stood until February 14, 2010 when the 2010 NBA All-Star Game broke the indoor sporting event record with an attendance of 108,713 at Cowboys Stadium. Almost one million fans watched the event at 160 closed circuit locations in North America. The number of people watching via pay-per-view was estimated at several million, and pay-per-view revenues were estimated at $10 million.
Like all other WrestleMania events, WrestleMania III was hyped for several months in advance. The main feud stemmed from André the Giant's kayfabe turn and betrayal of his ally, the WWF Champion Hulk Hogan, which began when Hogan was presented a trophy for being the WWF Champion for three years, and André, his good friend, came out to congratulate him. Shortly afterwards, André was presented a slightly smaller trophy for being "undefeated in the WWF for 15 years" and Hogan came out to congratulate André, but ended up being the focal point of the interview. Annoyed by this, André walked out during Hogan's congratulation speech and not long after that, on an edition of the interview segment Piper's Pit, Bobby Heenan, a long-time Hogan adversary, announced himself to be André's new manager. André then challenged Hogan to a title match at WrestleMania III and attacked Hogan, ripping off Hogan's T-shirt and crucifix necklace.
Another main feud leading up to the event was between Ricky Steamboat and the Intercontinental Champion Randy Savage. The feud began during a title match between the two when Savage attacked Steamboat as he greeted fans at ringside. Savage then pushed Steamboat over the security rail and delivered an elbow shot that thrust Steamboat's throat into the rail and dropped the ring bell onto his throat from the top rope, injuring his larynx and sending him to the hospital. This resulted in a long, bitter feud that lasted for six months, included several bloody match-ups and finally culminated at WrestleMania. George "The Animal" Steele was in Steamboat's corner, having developed a crush on Savage's valet, Miss Elizabeth.
Billy Jack Haynes and Hercules Hernandez' feud started when Bobby Heenan continuously taunted Haynes, telling him that Hercules was the real master of the full nelson; which came to a boiling point when Hercules attacked Haynes on an edition of Superstars of Wrestling, which led to their match at WrestleMania. This battle was advertised as the "Full Nelson Challenge."
Another heated feud leading up to this event was between Harley Race and the Junkyard Dog. When The WWF Wrestling Classic became the King of the Ring tournament, Harley Race went on to win the tournament and began referring to himself as "King" Harley Race, and coming to the ring in a royal crown and cape to the ceremonial accompaniment of the classical music piece "Great Gates of Kiev" by Modest Mussorgsky. After each of his victories, Race forced his defeated opponent to "bow and kneel" before him. Usually, Race's manager, Bobby Heenan, forced the defeated opponent to "bow and kneel" by grabbing his hair. Junkyard Dog protested Race's self-proclaimed monarchy in the WWF and stated there would never be a complete ruler in the WWF, which led to a match on Saturday Night's Main Event, in which the King and his manager both tried to make Junkyard Dog bow for them. This set the stage for the WrestleMania match, which included the stipulation that the loser had to bow to the winner.
On January 26, 1987, the British Bulldogs lost the WWF Tag Team Championship to The Hart Foundation in a match that saw the Dynamite Kid so debilitated that he was carried to the ring by Davey Boy Smith and did not see much physical action. Danny Davis was the referee and allowed The Hart Foundation to use illegal double-team maneuvers. After being given some time off to recuperate, the Bulldogs continued their rivalry with The Hart Foundation when they teamed up with Tito Santana against the Foundation and the referee-turned-wrestler Danny Davis in a six-man tag team match at WrestleMania III.
Rock singer Alice Cooper was in Jake "The Snake" Roberts' corner during his match with The Honky Tonk Man. The Honky Tonk Man had attacked Roberts with a guitar on Roberts' interview segment The Snake Pit, which legitimately injured Roberts' neck. This event began Roberts' turn into a babyface as well as the feud between the wrestlers, which culminated in their WrestleMania match.
The feud between Adrian Adonis and Roddy Piper began when, following a leave of absence from the WWF, Piper returned to find his Piper's Pit segment replaced by The Flower Shop, a segment hosted by then-effeminate wrestler Adrian Adonis. Piper, who returned as a face, spent weeks crashing Adonis' show and trading insults, leading to a "showdown" between the two segments that ended with Piper being assaulted and humiliated by Adonis, Piper's former bodyguard "Cowboy" Bob Orton, and Don Muraco. The trio left Piper with his face covered in red lipstick, lying in the middle of the remnants of the destroyed Piper's Pit set. In response, Piper stormed the set of Adonis' show and destroyed it with a baseball bat. This led to their Hair vs. Hair match at WrestleMania III, which was billed as Piper's retirement match from wrestling before becoming a full-time actor.
|Commentator||Bobby "The Brain" Heenan|
(Rougeaus/Dream Team match)
|"Mean" Gene Okerlund|
|Ring announcer||Howard Finkel|
(in Jake Roberts' corner)
Vince McMahon claims that as he was about to announce "Welcome to WrestleMania III," he felt the spirit of his father Vincent J. McMahon, who had died three years earlier. After he made that announcement he introduced Aretha Franklin, who opened the show singing a rendition of "America the Beautiful."
The next match that aired was Hercules (with Bobby Heenan in his corner) against Billy Jack Haynes in the "Full Nelson Challenge." The match ended when Haynes locked Hercules in the full nelson outside the ring and both were counted out. After the match, Bobby Heenan assaulted Haynes, and Haynes chased Heenan into the ring, where Hercules then assaulted Haynes with his chain before locking him in a full nelson of his own.
The Mixed Tag Team Match between King Kong Bundy and his midget team of Lord Littlebrook and Little Tokyo against Hillbilly Jim and his own midget team of The Haiti Kid and Little Beaver was next. King Kong Bundy's team was disqualified when Bundy attacked Little Beaver, because Bundy was not supposed to be in the ring with the midgets.
The "Loser Must Bow" match between Junkyard Dog and King Harley Race followed. "Mean" Gene Okerlund was with Bobby Heenan, Harley Race, and The Fabulous Moolah backstage, where Moolah predicted that Junkyard Dog would have to bow to the King as he is supposed to do. Bobby gave Moolah the crown and told her to put it on the King's head after the match. Junkyard Dog came out to the ring to a big ovation in the Silverdome. During the match, the two battled back and forth, and Harley Race gave the Junkyard Dog a belly to belly suplex when he was distracted by Bobby Heenan to get the win. Due to the stipulation, He did a little bow (as he is supposed to, due to the pre-match stipulation) and then hit Harley Race with a steel chair. After attacking Race, Junkyard Dog took the King's royal robe and left the ring with it in hand.
The next match that aired was The Dream Team against The Rougeau Brothers. Raymond Rougeau started off the match by locking up with Brutus Beefcake. The two men later tagged out, and Greg "The Hammer" Valentine brawled with Jacques Rougeau as Dino Bravo looked on from the outside of the ring. Raymond performed a sleeper hold on Valentine and was followed by Beefcake jumping off the ropes and accidentally hitting the Hammer with a double axe handle. The Rougeau Brothers gave Valentine a double team move, but the referee was arguing with Beefcake. The match ended when Dino Bravo jumped off the top rope and hit Raymond while he was pinning Valentine, where Valentine pinned him for the win. The Dream Team argued for most of the match, which led to Greg Valentine and Dino Bravo departing together, without Beefcake.
Footage of an interview with Roddy Piper was aired as Piper made his way to the ring to face Adrian Adonis, who was accompanied by Jimmy Hart, in Piper's retirement match. Piper and Adonis began the match by attacking each other with a belt. Adonis put a sleeper hold on Piper in the middle of the ring and released the hold thinking that he won the match. When Jimmy Hart got in the ring to celebrate with Adonis, Brutus Beefcake came to the ring to help Piper recover, and Piper attacked Adonis and performed a sleeper hold of his own. Piper got the victory, and after the match was over, Brutus got in the ring and cut Adrian Adonis' hair as Piper held Jimmy Hart down. Adonis then ran from the ring in embarrassment.
Up next was a six-man tag team match featuring Danny Davis and The Hart Foundation against The British Bulldogs and Tito Santana, where the Bulldogs had many near-falls, yet Jim Neidhart broke up most of them. When all six wrestlers got in the ring, Danny Davis hit Davey Boy Smith with Jimmy Hart's megaphone and pinned him for the win.
Butch Reed's pay-per-view debut against "The Bird Man" Koko B. Ware, was the following match. Reed won the match with a rollup after a high cross-body from Koko. After the contest, Reed's manager Slick got in the ring and attacked Koko B. Ware, but Tito Santana quickly rushed to the ring and stopped Slick, ripped some of his clothes off, and retreated as Reed got back in the ring, only to get a double drop kick from Koko and Santana.
The next contest was a title match involving WWF Intercontinental Champion Randy Savage and Ricky Steamboat. The match itself lasted for nearly fifteen minutes. At one point, Savage was about to use the ring bell as a weapon but was stopped by George Steele, who knocked him off of the top rope. When Savage attempted to give Steamboat a scoop slam, Steamboat reversed it into a small package to get the win and become the new WWF Intercontinental Champion, marking the first time in WrestleMania history that the Intercontinental Championship changed hands. This match is considered by many to be one of the greatest matches in WWE for Extreme history.
The tenth match of the night was between The Honky Tonk Man and Jake Roberts, who had Alice Cooper in his corner. When Jake went for the DDT, Honky Tonk Man's manager Jimmy Hart pulled Roberts' legs, and the Honky Tonk Man rolled up Roberts from behind, held on to the ropes, and pinned him for the win. After the match, Alice Cooper got in the ring and used Roberts' python Damien to attack Hart.
The Iron Sheik and Nikolai Volkoff were in action next, against The Killer Bees. Slick asked all of the fans to rise to respect Nikolai Volkoff's singing of the Soviet National Anthem, and when Volkoff began singing, Jim Duggan came to the ring with his two-by-four, which had an American flag attached to it, got on the microphone and said that Volkoff was not going to sing because America is the land of the free and the home of the brave. While the match ensued, Duggan stayed at ringside. When The Iron Sheik locked a camel clutch on one of the Killer Bees, Jim Duggan hit him with his two by four, resulting in a The Iron Sheik and Nikolai Volkoff winning the bout by disqualification.
In what was billed as the "biggest main event in sports entertainment," the match pitted WWF Champion Hulk Hogan defending the title against André the Giant. Howard Finkel introduced the guest ring announcer, Bob Uecker, and the time keeper, Mary Hart. Bobby Heenan was in André the Giant's corner as he came to the ring. The fans booed André heavily, yet Hogan came to the ring to a huge ovation. Approximately two minutes into the match, Hogan attempted to bodyslam André, but he was unable to lift The Giant and nearly lost the match when Andre fell on him and almost pinned him. At this point the match was temporarily sidelined as a Canadian journalist covering the event, Geoffrey Stevens, entered the ring and attempted to put Hulk Hogan in a triangle choke. It remains unknown as to whether this was a planned stunt or not. Later on, André gave Hogan an Irish whip to the far side of the ring and attempted a big boot on Hogan, but Hogan gave André a clothesline to take him down. Hogan then scoop slammed the 525-pound André and executed a leg drop to get the win and retain the championship.
Because of the success of WrestleMania III and to capitalize on the feud between Hogan and André, the Survivor Series event was created.
Roddy Piper went on to film Hell Comes to Frogtown and They Live and made sporadic appearances on television before finally returning to host a Piper's Pit segment at WrestleMania V. Piper continued to be active in professional wrestling at various points for more than two decades. The first televised match between André and Hulk Hogan after WrestleMania III was on The Main Event on NBC on February 5, 1988, drawing a record 33 million viewers, making it the most watched match in North American professional wrestling history. The angle surrounding this match was that after winning the match, André ended Hogan's four-year reign as WWF champion with the help of a screwjob finish involving twin referees Earl and Dave Hebner. Their feud culminated in a rematch at WrestleMania IV as part of a tournament to crown a new champion.
Randy Savage continued to challenge Ricky Steamboat for the Intercontinental title in rematches at house shows across the country. Steamboat eventually lost the title to The Honky Tonk Man, and not long after, Savage became a babyface and feuded with Honky Tonk over the title.
Twenty years later, WrestleMania 23 celebrated WrestleMania III by returning to the Detroit metropolitan area, showing footage from WrestleMania III, having Aretha Franklin sing "America the Beautiful."
Also in 2007, WrestleMania III was re-released on DVD. The DVD included pre-WrestleMania interviews and matches, including the battle royal from Saturday Night's Main Event that Hercules won, and optional pop-up trivia facts about the event.